The experience of a sports fan will not be what it used to be. Those days are gone when fans would only pay attention to football on Sundays and baseball during the month of October. Fans of all sports and organizations desire to interact with their preferred teams and players on a regular basis.
Startups inside the sports world took notice of changing audience behaviors and they are delivering methods to bring sports action to viewers. However it should never just be startups incorporating new approaches and technologies, major organizations have the opportunity to disrupt their own products and revamp live sports for that better.
The inception of high-definition television and national fantasy leagues have enabled fans to adopt a far more active role in AR superbowl and feel as though they may be on the field with players. But now that audiences possess a taste of your immersive, participatory viewing experience, they want more.
The rise of augmented reality products in professional leagues. MLB has always been lauded being a future-focused sports entity, consistently prepared to test new methods to better the fan experience. Although major league baseball is steeped in tradition, the league also recognizes that the only way to maintain other leagues and maintain fan attention (even in the off-season) is via technological know-how.
In September 2017 the MLB announced a new app, aptly titled ‘At Bat.’ The augmented reality application allows fans to take a deeper dive into every person at-bat. From the app, fans inside the stadium may use their mobile phones to instantly get yourself a comprehensive picture of each and every player’s statistics.
By just pulling the app and pointing their mobile phones toward the field, the app populates the user’s mobile screen with individual player profiles, including arm strength and catch probability in addition to staples like, on base percentage and batting averages.
The experience doesn’t stop there. For all those fans going to take stock of every play on the field, the app also allows them to adhere to the speed and trajectory of each and every single hit. Essentially, ‘At Bat’ empowers baseball fans to offer as his or her own sports media analysts.
Not to be outdone, the NBA is additionally exploring new approaches to breathe new life into the fan experience. The league recently announced its partnership with Next VR as well as its wants to broadcast each and every game (yes, you read that correctly) in the 2017-2018 season in virtual reality.
What’s next. It’s not simply leagues that get the chance to proactively develop new fan experiences–individual organizations can, and really should, make the effort to discover new ways to give to their fans through augmented reality.
Recently, Venture Capital fund JB Fitzgerald invested in major league soccer club, DC United. All world cup jokes aside, the MLS keeps growing within this country, and one of the best methods to propel this growth would be to deliver enhanced fan experiences.
By leveraging new-to-market players, like my new platform BlendAR, the DC United club has the chance to drive new amounts of innovation through augmented application developments. As an example, a BlendAR app development could allow fans to adopt a good look at players stats, and find out the sector more comprehensively. Here’s how:
A fan downloads the augmented application prior to heading into the stadium, and is also greeted with a pre-matchup video.
Upon entering the stadium they receive a push notification having a GPS coordinate letting them know the way to get to the first AR experience that is a poster on the right side in the stadium. They hover within the poster and see a youtube video using their favorite player.
When the fan has reached his seat, he opens up this system and hovers over each player’s picture to find out a review of their career stats. They flip to the rear of the video game program, hover over a picture with the application hrajwn view a season highlight reel, including a direct call-to-action to purchase new team merchandise.
This is only a good example of how an in-game augmented reality app could enhance a soccer fan’s experience. Nevertheless the fan experience will not be simply relegated to sports teams and professional leagues. Brand advertisers of sports teams and events will get in on the action and devise augmented platforms which heighten experiences for fans and consumers.
As an example, within a promotion featured inside an event pamphlet, a brandname can advise fans to download their augmented application, and hover on the enhance unlock deals. No matter how organizations apply augmented reality, something is definite: consumers desire to feel more engaged with all the teams and brand they love. Augmented experiences are quickly likely to end up being the norm. If you don’t desire to fall behind in relevancy, it’s time for you to explore the best way to bring your brand to life through augmented initiatives.