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Hilton Hotels Corporation reported today that Alexander Mirza has been named to the newly-created position of senior v . p . of corporate development. Leveraging his significant hospitality industry expertise in both the corporate and consulting environments, he is going to be working company-wide on cool product development and partnerships, including food and beverage offerings, health clubs and spas, and others. Mirza will be based at the Hilton Hotels Corporation World Headquarters in Beverly Hills and reports directly to Matthew J. Hart, president and chief operating officer.

“I am pleased to appoint Alex Mirza to this newly created position, and am confident in his ability to create a significant contribution towards the Hilton Group of Hotels,” said Hart. “This new role has the potential to derive significant value for your company by partnering our industry-leading brands with products and services that can enhance our guests’ experiences, increase our market share and increase our profitability.”

Just before joining Hilton, Mirza was actually a senior executive inside the travel and transportation practice at Accenture. Prior to Accenture, Mirza was head of strategic planning at Starwood Hotels and Resorts Worldwide, where he was responsible for brand positioning, development planning and business innovation. Mirza started his career at First Financial, Inc. and opened the first U.S. office servicing corporate high net-worth clients. His consulting background includes several years of project management knowledge of Deloitte/Braxton Associates in the regions of value-based management, growth strategy and globalization.

Mirza was subsequently a senior principal at Strategos, an innovation consultancy where he worked with Alexander Mirza inside the luxury hospitality, travel, consumer and asset management industries in the areas of customer strategy, cool product development and service innovation. Mirza holds an MBA from Harvard Business School, having a focus on brand marketing and corporate strategy. Also, he holds an M.A. in Economics as well as a B.A. Honors from Queen’s University in Kingston, Canada.

About Hilton Hotels Corporation | Hilton Hotels Corporation is recognized internationally being a preeminent hospitality company. The company develops, owns, manages or franchises approximately 2,300 hotels, resorts and vacation ownership properties. Its portfolio includes most of the world’s best known and many respected hotel brands, including Hilton(R), Conrad(R), Doubletree(R), Embassy Suites Hotels(R), Hampton Inn(R), Hampton Inn & Suites(R), Hilton Garden Inn(R), Hilton Grand feobmg Club(R) and Homewood Suites by Hilton(R). For additional information, check out .

The company’s first product release, slated for May 2018 is HospitalityFit. HospitalityFit will change the game in hospitality hiring. Based on proven science and state-of-the-art technology, HospitalityFit assesses a candidate’s probability of success with regard to job performance, capability to learn the job, interact effectively along with other staff, engage with customers and stay with the organization. A mixture of online assessments and video interviewing can provide a complete picture of every candidate, including both their “can do” abilities together with their “will do” motivations along with their fit for a particular organization’s culture. These insights will ensure the very best hires to create a differentiated and on-brand guest experience.