Foakley is such an accepted word that websites openly sell “Foakley” glasses. For instance, sunglasses.narialis.com claims to be a US company using a US address, and sells Foakley Radarlocks for $13 – it has the Oakley logo at the top of the homepage but the word “Foakley” is throughout the site, plus it openly states that the glasses are knock-offs. Needless to say, the website is not really US-based: it ships via EMS, the Chinese state-owned courier firm.
But this can be not even close to the only website selling Oakley knock-offs. You can find Replica Oakley Sunglasses sellers on Alibaba, DHgate, along with other Chinese online merchants. A British cycle industry executive told BikeBiz that each of the riders in the cycling club who wore Oakley’s have, in reality, been wearing Foakleys for about the past couple of years.
“Determining when they are real or counterfeit can be challenging,” admits Oakley upon an official FAQ. Indeed, purchasers of fake Oakleys are finding that the lenses along with other parts are interchangeable with genuine Oakleys. An often seen claim online is the fact that fakes fry eyes because, unlike expensive and genuine Oakleys, they let through ultra-violet radiation. This may not be true. Fake Oaks have already been lab-tested and discovered to bar UV-A and UV-B.
Oakley lenses are made of polycarbonate, and so are the fake lenses. An intrinsic property of polycarbonate is it blocks UV. “I don’t desire to pay what Oakley are charging; they’re just bits of plastic,” is a very common complaint on cycle forums and chat-rooms.
Those who wouldn’t buy fake bicycle frames or fake parts aren’t so fastidious with regards to Foakleys, as can be viewed through the interviews BikeBiz has conducted with three purchasers. Consumers feel they’re being “scammed.”
Oakley is belonging to the $9bn Luxottica Number of Italy, the world’s largest eyewear company. 81-year-old Leonardo Del Vecchio, the group’s founder, bestrides the sector just like a Ray-Ban-wearing Colossus. (Luxottica also owns Ray-Ban.) The Guardian has an excellent long-read on the £74bn specs biz, and Del Vecchio’s dominance.
Luxottica acquired Oakley for $2.1bn in 2007. The group also makes and distributes eyewear brands like Chanel, Prada, Giorgio Armani, Burberry, and Versace. Luxottica doesn’t just dominate manufacturing and distribution it also dominates retail: it owns 7,000 stores all over the world, including Sunglass Hut, the marketplace leader.
When pre-takeover, Oakley was starved of use of Cheap Real Oakley Sunglasses its stock plummeted making the sale to Luxottica a foregone conclusion.
Mark Ferguson of Melbourne, Australia, is at surgical device sales. He vlogs as “CyclingMaven”. Among his most favored videos is on the technical merits of Foakleys.
“We pay a premium for a number of things around australia. My Oakleys, with lenses, were pushing nearly AU$600. I stick them over a [bike storage] cage; within several hours, these were gone.To change them was going to be expensive. Somebody sent us a link at Aliexpress. My original thought was “no”; it didn’t feel right. But curiosity got the greater of me, and I bought some. And the quality was shocking – I couldn’t believe how good these were. For $30.
“Will they be produced in exactly the same factory as Oakleys? I don’t know, but many people who buy these fakes will rationalise it like that. Not everyone feels comfortable buying counterfeit products.
“The anti-establishment side of me says, look, here’s an organization selling bits of plastic for AU$500. Within my mind, they’re ripping people off. I don’t care about the investigation and development. There’s always going to be somebody innovating. If Oakley would disappear off of the face from the earth tomorrow, various other company would replace them, and possibly wouldn’t charge the maximum amount of money for products. These businesses bend people over; they drive them to get a ride. In that situation I’ve got no problems with studying the counterfeit product side of things.
“My “Foakley” videos have blown up. They’re getting plenty of attention, a lot of people are now buying fake Oakleys. Studying the comments, and just how it’s owning an effect on others because people are exploring other available choices, makes me think “damn, that’s not good.” I don’t feel personally responsible since this market will almost certainly happen whether I did a relevant video into it or otherwise not, nevertheless in retrospect, it’s not great. To advertise counterfeit products will not be great, it offers impact across other areas.
“I ride 30k each way to work – I wear stuff out. We obtain stiffed on so many products [around australia]. It’s so much more expensive here. In addition to a mate, I purchased some bright orange and white Jawbreaker copies. We have now “Foakley Fridays”, resembling complete idiots. “I tell people they’re fake. I put the Foakleys alongside my genuine Oakleys over a Facebook posting. It’s for the look, not the brand.
“I like the Foakleys – I get the lens are a bit clearer. For 25 dollars, they’re disposable. “I bought them two minutes after seeing the very first Cycling Maven video.
“I want to know my helmet continues to be tested and passes standards, I’m not too fussed about glasses. I have better points to spend my cash on. I want more bikes or maybe more Lego for my son.” “I don’t like spending lots of money on sunglasses because I lose them, or they fall off my hat and get scratched or run over.
“Whenever I handled Oakley glasses owned by friends I was thinking “these are merely bits of plastic with some nice branding to them.” I searched on eBay for “cycling sunglasses” and located a pair that bore a striking resemblance to Oakley Jawbones and another pair that bore a striking resemblance to Oakley Radarlocks. They were about £8 each, delivered from China. They didn’t have the Oakley branding on the photos on the eBay listing however, when the Jawbones arrived that they had Oakley branding, including “Made in the us” stamped on the arms, and also the oval Oakley emblem was where you’d anticipate seeing it. They were indistinguishable from genuine Jawbones. They fitted well (however the arm broke after a few months).
“The “Radarlocks” came with free lenses along with a case. They fitted really well, and I’m still utilizing them.
“I tell other people they’re fake. There’s perverse satisfaction to get something less expensive than someone else. I actually have no brand loyalty, I didn’t have them for that cachet of the brand, I really would like them to maintain the bugs away from my eyes, rather than be upset when I inevitably lose them.
“After I see Oakleys outside in the wild I take a look at them critically. The manufacturer is diluted by each of the fakes available.
“I purchased fakes because We have terrible trouble getting sunglasses that suit so I didn’t desire to spend plenty of cash on a trial and error purchase. £8 means they’re throwaway.
“I had a hot debate having a guy who said his optician had said you couldn’t get adequate UV-A and -B protection in almost any sunglasses for less than £20 a lens. I took mine down to the medical physics lab inside my hospital, and the chap who tests each of the equipment for your dermatology UV labs provides the machinery to test UV-A and -B. I also took some expensive and real Ted Baker casual sunglasses, too. They all passed one hundred percent.
“The lab manager said it was challenging to get polycarbonate plastic that lets UV-A and -B through – he needs it for some of his applications and desires to purchase it coming from a special source. Automatically polycarbonate doesn’t let UV through. When manufacturers say you’ll be blinded if you wear cheap sunglasses that’s not a very strong case in any way.
“I wouldn’t buy fake carbon parts. I’ve bought cheap tools from China, things such as spoke keys for pennies. “My buddies are indifferent; they don’t give a great deal of stuff.
“There are some chaps in the club who will need to have the newest expensive thing. I haven’t spoke with them about fakes, partly because I don’t wish to piss on their own parade. “I was able to afford to purchase the Fake Oakley Sunglasses. The reason why I don’t always is identical reason I purchase a £1 loaf of bread in Tescos as opposed to from an artisan baker and pay £20 to get a loaf that’s been brought over from France that morning by private jet.
“You would like a thing that does the work for any reasonable sum of money. And also to me a pair of sunglasses for £100 or even more is excessive. “I’m ready to spend huge amounts of income on several things. This might agaezx be rational, but it’s how I view things.
“Terrorism, child labour? It hasn’t occurred to me. Not for bike parts. It’s potent food for thought. If it’s true, that would put me right off. “This can be messages put out by large corporations with vested interests when all I’m probably doing is supporting a small Chinese business.
“I never bought any pirated DVDs. I certainly downloaded some stuff from Napster in the day. Now it’s just quicker and simpler to get from legitimate sources. “I understand the price of the plastic in a set of Oakley’s is simply a small element of their costs, but I don’t want to cover their marketing as well as their sponsorship, I am only willing to pay for the product.”