As I mentioned in Birth of Organic Search engine optimization, the search engine rules centering on gaining a crowd for the website have changed. Google, in an effort to stop dark hat Search engine optimization artists from gaming the search system, leveled the playing field and reworked its algorithms. Essentially, you have to now adopt almost a brick and mortar attitude of business: relevant content trumps gimmicks. If you want us to lead individuals to your front window, make sure that your display actually indicates the quality of your services or products.
The good news – you will no longer need to depend on paying a small group of quasi-hackers a monthly stipend to push your site’s rankings. The negative news – it’s back to basics by having to put in the effort and time to produce a solid stream of content. You don’t have to be a coding genius, however it helps to be able to define various aspects of what ‘content’ – as concerns Google – actually involves. Let’s break it down to into 5 easy steps:
1. Create relevant content.
Yes, your small business has an amazing service or you’re a professional at something. Great. Unfortunately, this fact won’t mention your search rankings unless you use the right words to share with your story. Exactly what are the right words? Well, the simplest first step would be to think like one of the prospects. How could someone who is not really inside your business describe your small business? Each sector has its own ‘keywords’ and jargon and Google is aware that. More than likely, they are words that individuals put into its online search engine. Use them on the home page; but remember, make use of them with discretion. Don’t stuff keywords into every sentences of each article. Think elevator pitch: concise statements of what one does and some great benefits of your products or services. Good rule of thumb: 3%-5% density ratio of keywords to content. Google can sense if you are stuffing the ballot, and punish you with lower rankings just as easily as rewarding you. Google loves fresh, unique and conscious content.
2. Appropriate titles and labeling.
Properly labeling your online content is among the easiest ways to rank well to your targeted terms. Let’s say you’re a cosmetic surgeon and one of the keyword phrases is “rhinoplasty.” When you write a blog, press release or article on one of the benefits of undergoing a procedure for rhinoplasty – or over a topic that is directly linked to similar procedures, work “rhinoplasty” in to the title, headline and first paragraph. Fairly simple, yes – I get it. But, sometimes the tendency is to write cute titles that you think might get people’s attention. You’re not trying to get their attention, you’re looking to get Google to listen as you shout your message.
3. Create a robust social media marketing presence.
Social media is definitely the vehicle, SEO will be the driver. Today more than ever before, Google’s search algorithms prioritize tweets as well as other social media marketing updates over other forms of recent information. Why? As there are over 1 BILLION people on Facebook, half a BILLION people on Twitter, 300 MILLION people on LinkedIn, and the list goes on and on. Plus they share worthwhile content 100s of 1000s of times every day. That’s why. Again, you’re trying to shout information out, Google wants to make certain that the greatest number of individuals is listening – and if you utilize accepted platforms, you will be rewarded.
4. Construct your thought-leadership position.
On earth of academia there is an saying: Publish or Perish. If you’re going to teach a topic, institutions want to actually reflect the thought-leadership role of your own employer, because they are one yourself. The web concepts of reputation are following suit.
Conversations – answering questions in a ‘comment’s’ thread is a great opportunity to showcase your expertise. Most blogs, magazines, news and social sites welcome, practically invite, actually, participation using their users. Offer to contribute a write-up or article explaining something associated with the service you are offering; or product you sell. Major caveat: be sure that your commentary, answers, opinions are authentic and informative. So, sit down and find sites that you think your prospects might be using. Think secondary, even tertiary interests and likes. What exactly are their hobbies, regions of interest away from your products or services? Look for a site that handles that and get busy.
5. Create outside links to your site.
Not merely can contributing to other sites help generate awareness concerning your personal and company brands; it’s also an effective way to obtain high quality links back for your site. This is called “inbound linking.” Should you it right and individuals like what you write, this will establish you as an industry expert and your social following will grow accordingly. Good content will breed outside links. Other examples that breed links: Free resources, white paper downloads, informative videos act. Men and women will appreciate what you are doing/saying and link back to your site because you are contributing value. Google appreciates value and your rankings will slowly improve.
So there you might have it, a simple primer for creating organic SEO. It takes a bit of work, brain power and continuity. The final results of your own organic SEO efforts may require time and you have to be patient. And, once people reach your site, they still need to do whatever you wanted these to do: buy, subscribe, register, etc. This is the reason your web site design and organic SEO building go fgsnof in hand. They are not autonomous functions; but require expertise and knowledge of intent from your information architecture phase forward. Ensure that on your research phase, you have a clear understanding out of your future agency which they be aware of the overall picture, not just bits and pieces. Your business’ success depends on it.