They claim that green is the new black. But don’t for a second assume that finding color inspiration naturally starts and ends together with the color green! Being enviromentally friendly definitely holds great potential, especially when you consider how far this movement could go towards protecting nature and all of its beauty. Although the degree in which color might be inspired by nature extends well beyond shades of green.
It’s diversity makes nature an endless source of inspiration for brand new ideas and approaches to choosing color. Stop and think for a moment in the sheer variety of natural landscapes that exist across the world. Plateaus, valleys, cliffs, oceans, rivers, lakes, brooks, deserts, volcanic islands, botanical gardens, amusement parks, national and state parks, pastures, even a trip to the local farmer’s market are typical places with colors inspired naturally.
Usually nature’s hues don’t shock or invigorate. Instead, colors inspired by nature are comfortable, inviting, and pleasing for the eye. Subconsciously, we expect naturally-occurring color combinations to get this way because we’re employed to seeing those colors together either naturally or while using the Pantone Formula Guide Solid Coated. Think earth tone browns and shades of blue that remind us of the earth and sky.
Stretch your imagination and pinpoint the way color combinations seen in nature change together with the changing seasons. Picture an environmentally friendly tree-covered mountain range that becomes brilliant yet warm hues of gold, orange, and red during autumn. Or imagine a gently rolling hill overflowing with multi-colored wildflowers that turns 79dexrpky a satiny mound of snowy white in the winter months.
Now take that same rolling hill packed with flowers and imagine the way changes not from season to season, but day by day. Picture in your mind those vivid floral colors awash in shades of gray like a fierce thunderstorm approaches. Find out how even everyday variations in the elements can trigger new bursts of color inspiration?
The very next time you’re looking for an ideal color combination for your fashion or graphic designs, a client’s brand, or the launch of the cool product that promises to save the environment, let nature inspire you. It’s everywhere you appear even if you’re relaxing in the midst a concrete jungle. Once you’ve found that perfect nature-inspired scene, matching those colors is not hard utilizing your Pantone color system!