In 2005, hotels in the united states generated $100 billion in revenue, mostly from the food services sector. Luxury hotels also did brisk business, and smaller hotels too introduced additional revenues through value added services. Considering that the hospitality industry is booming, it is a great time for vendors to cash in on this boom and market themselves to the industry representatives.
Hotel Planners: If you are planning to show your goods and services for the hospitality industry, you should approach hotel planners. You can find over 70,000 hotel planners in america, and their ideas and initiatives have generated $44 billion in revenue for that hotel industry. So that you can advertise your services to the hospitality industry, you need to meet the planners and executives of hotels.
How you can Market to Hospitality Industry: So that you can sell the services you provide to the Read More, you need to get to the planners and hotel managers. However, it is far from simple to reach them, as they place a great value on the time, and have probably been approached by a large number of vendors prior to deciding to.
Identify industry sectors where your products or services will probably be most useful. When the planners feel that your product or service are of usage, they are going to definitely need to know more. Plan your marketing strategy before you decide to approach individuals the hospitality business.
Internet, emails, direct mailing, print media are all good mediums of getting your message across to folks in the hospitality business.
Become a member of any association of vendors or related sector within the hospitality industry. This may lead to higher exposure of the services to people inside the hospitality industry. Provide hotel planners with information regarding your products or services, and decrease on the sales talk. Planners are difficult pressed for time; and they will not be too happy when they take time out to hear you, only to find out that you have nothing much to tell them.
Use innovative marketing strategies to get the attention of planners. Schedule calendars, calculators, software for charts etc. are always sought after inside the hospitality industry, to help you demonstrate using such innovative tools to hotel executives and planners. Hospitality Industry: Sectors of Growth. High growth areas of the hospitality industry include food and beverages, and full service hotels. Food and Beverage departments of major hotels have been given more autonomy, so jrgbwb can approach the department manager directly for marketing purposes. Vendors and suppliers of food items, drinks, kitchen devices, cutlery, table linen and furniture will benefit so much from this.
With the amount of opportunities for vendors to benefit from, it is actually no wonder that they wish to cater to the hospitality industry. With proper planning and also the right marketing strategies, you must be able to get ahead of your competitors and bag lucrative deals from hotels.
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