We set up nearly 5,000 Pantone Colors into two Systems, one for print and packaging and also the other for product design. Why? Each system is designed to feature market-relevant colors. Fashion designers require more whites, blacks, and neutrals in their palette, while print and packaging designers need colors that will POP on shelf.
The appearance of color can transform based on the material where it is produced. In reality, some colors are certainly not achievable whatsoever on the certain material. Thats why we organize colors into two systems to make sure that the colours included are achievable and reproducible based on the materials used.
Why are color standards important?
A brands color becomes its calling card, creating associations and expectations, triggering mental images and memories. Studies show that this right color can increase brand recognition by up to 87%.
In product development, the best color is definitely the differentiating component that can stop someone inside their tracks and capture their attention. It is also the most crucial design element for reflecting mood and style. The right color can sell products and ideas more efficiently by 50-85%.
But, selecting the best color is only the beginning. Keeping that color consistent presents multiple challenges which can be solved through Pantone Color Systems.
Color Interpretation: Most of us interpret color in slightly different methods. Even something as seemingly specific as Deep Blue can mean noticeably different things to different people. Using Pantone Shade card lets you communicate your precise color requirements in a language that is recognized around the world.
Multiple Materials: The colour of your own final production material may have a tremendous impact on the appearance of your own color as well as your satisfaction using the result. Pantones digital tools and vmcqif color references allow you preview and adjust these results before production, helping you to avoid additional time as well as expense.
Multiple Suppliers: Working with over one supplier could mean variations in processes and equipment, leading to results that will vary significantly. Our cloud-based color tools can ensure your suppliers are aiming toward exactly the same target, for consistent results over the board.
Multiple Production Runs: Your color might be consistent throughout a production run, but will it match the run before it? Or one that follows? Color measurement and evaluation tools from Pantone and our parent company, X-Rite, have the ability to achieve consistent color from go to run, no matter when or where it is produced.
Enigmatic purples have likewise always been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and packed with emotion, the depth of PANTONE 18-3838 Ultra-violet symbolizes experimentation and non-conformity, spurring men and women to imagine their unique mark on the world, and push boundaries through creative outlets.