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Why do web shopping directories flourish in an age where a lot of people depend on search engine listings? Internet directories present curated, organized lists of related websites, where searchers can find websites based on a known category rather than the keywords that happen to make up those websites’ contents. Search engines rely on a website containing the given keyword in order to find it, whereas an internet directory will direct visitors to the correct page even when the site contains no words whatsoever.

Web or link directories are websites specializing in linking to websites and sorting those links by category. Unlike a search engine, web directories may wholly overlook the keywords making up a web site’s body text. There are generally no robots feeding links to web directories, rather, the entries are located and sorted into categories and sub categories by human workers. Generally, locate the nearest shops allow webmasters to request their websites be included, and they use editors to make sure suggested links for suitability and correct categorization.

Internet directories use a long history, likely predating search engine listings as a way of finding content on the Web. Because the Web was being developed, Web inventor Tim Berners-Lee hosted and edited a list of websites on his web space at CERN.

Modern directories tend to be very general in scope, listing websites over a wide set or regions, categories, and languages. Still, there are a few successful niche directories which concentrate on specialist regions of the web which search engine listings might not adequately cover. Shopping directories, which list retail ecommerce websites, might be the most common kind of niche web directory. An excellent example of a distinct segment directory is Healthcare Directory an internet site containing website links to health related sites.

One of the generalist directories, the Yahoo! Directory and Open Directory Project are good types of popular generalist web directory sites. The Open Directory Project, or ODP, is notable for that breadth of the categorization and very great number of website listings, as well as being freely readily available for other directories or search engines like google to base their listings on.

Lots of the human edited directories use volunteer editors to curate links in numerous categories, and the editors could be experts within the relevant subject areas. This means that links and categorization could be quite authoritative, but it also gives rise to long delays in approving websites. To fix this issue, some web directories have started using “wiki” type pages to permit the city help where needed.

Directory based sites are not susceptible to manipulation by search engine optimisation techniques, that has made them a desirable spot for many webmasters to list out their sites — as well as a target for search engine optimization specialists looking to increase the rankings of clients’ pages. As a result, some web directories will let webmasters pay extra to acquire tncuty from their link (by virtue of not having a nofollow tag attached), rank higher, or sometimes be included whatsoever. Regardless of what the model, directory submission is not subject to automation like internet search engine submissions and optimization is usually. This limits the degree to which the program is widely gamed.

Financial well being, an expert advise for Internet marketers and webmasters – submit your website to as many directories possible. prefer human-edited sites and consider allocating some budget to submit your site to good paid directories.