Nearing the end of 2016, Google started letting webmasters know about impending changes to their search engine ranking system that would have influence on how sites would be viewed in 2017. To continue to rank well in 2017, websites will have to hit certain additional criteria. In the following paragraphs, I discuss these key new changes that will impact your website’s organic Search engine optimization rankings within the Google Search Engine.
The first item on their list is the one about ensuring that your web site has a published SSL certificate in place. Now, as far as Google search rankings go, you will start to be penalized unless you come with an SSL certificate set up on the site.
One of the first moves in connection with this already now in place, is that unless you provide an SSL certificate on your own site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to let a possible page viewer be aware that the website is not secured. Clicking on the exclamation mark brings up the facts from the security infraction. This new item has become already in place on the browser with all the January 2017 Chrome “56” browser update.
SSL certificates are not a significant expense nowadays and you also can get them set up for only about $26 each year should you be not running an e-commerce site and about $70 or so if you are. Google is extremely considering customers being protected as they head to websites directed by Google and they would like to ensure that customer data entered on these internet websites is encrypted and a person’s information and facts are kept safe. In connection with this, they are going to therefore be penalizing “organic search-wise” those websites that have not put an SSL certificate set up. So, if being found by Google organically is important to you, this is a step you need to take with your site.
Next on their own agenda is popup adds on webpages, particularly on cellular devices. Google customers find adds that popup on webpages they visit to be very obtrusive and annoying and Google has become listening to their complaints. Google has found that popup adds often can cover a complete screen over a mobile phone and can even be hard to eliminate. So now as Googlebot crawls your webpages and then in particular, your mobile webpages, bear in mind that they will be looking on popup adds with disfavor as well as your page will likely be penalized if popup adds are found.
Google’s move here is because they are wanting to deliver quality content to their search and “AdWords” customers on behalf of their advertisers. They are on the hunt for quality content pages to serve up – not “Fluff” pages whose primary purpose is to popup an increase sell something. Advertising on the web will almost certainly start to change because of this new online search engine ranking requirement if you are seeking to be found and also you currently run popups on the pages, you may be wanting to start doing some rework on these pages. Do standard advertising through anchor-text links and hyperlinked images on pages instead – Google will reward you for it as opposed to penalizing you.
The next change required for 2017 will see many people scrambling to improve their website design architectures. Up to 50 % of Internet access today is carried out by mobile devices including tablets.
In a recent study completed by a Google subsidiary company, it absolutely was found that the average load time for any webpage on a mobile device remains sitting at about 19 seconds to load. This same study shows that mobile phone users on the other hand only have an attention span for page loading of around 3 seconds. After 3 seconds, over 53% of users abort meaning slow-loading mobile pages that Google currently sends customers to via their search engine and on the part of their AdWords advertisers, are certainly not getting loaded.
So things are changing. Google has setup a totally separate online search engine “page indexing” database in their system for mobile webpages. The loading sweet-location for a page is 2-4 seconds and when your mobile page takes longer to load than this since it is getting crawled by Googlebot, Google can make note of this as well as your page will no longer be arriving within their search engine rankings for users up until you can buy this fixed.
With well over 50% of all website interactions now coming from mobile, it has the potential of cutting your total website visitors by almost half as soon as your pages have been flagged by Googlebot for being slow loading – not too mobile was helping you anyway with approximately 53% of men and women clicking off before your page ever got loaded in the first place.
In fact, many WordPress theme providers are scrambling to build and market as accessories to existing WordPress customers “Mobile-Friendly” website components. The jury continues to be out on these however concerning whether or not they sfherw be capable of getting down for the 2-4 second page loading time “sweet-spot” requirements now being necessary for Google.
To hit loading times which can be consistently this fast, will virtually require the building of “natively coded, responsive” webpages which do not use widgets for any sort. And even enough time use to convert the content of an existing fat page in to a fast loading, content filled mobile page takes time that may still maintain your page out of the fast loading category.
In conclusion, the Google search engine these days is looking for professionally built, natively coded webpages to serve up solid content to the customers on mobile phones. To be successful using a website organically down the road as a result, will demand for a lot of online entrepreneurs, a requirement to rebuild existing websites.